Top 5 Fashion Games on iOS in Europe Q4 2022

Throughout Q4 2022, the top 5 fashion games on the iOS platform in Europe demonstrated diverse performance trends across downloads, revenue, and active users. Here's a closer look at their metrics:

Makeover Studio: Makeup Games saw a remarkable increase in both revenue and active users. Weekly revenue surged from $5 in early October to approximately $5.4K by the end of December. Downloads also climbed significantly, peaking at around 282K in mid-November. Active users exhibited a steady rise, reaching over 617K by the last week of December.

Fade Master 3D: Barber Shop experienced a fluctuating trend in downloads and active users. Weekly downloads hit a high of 240K in mid-October but fell to around 32K by the end of December. Active users followed a similar pattern, peaking at over 634K in late October and then declining to approximately 412K by the end of the quarter. Revenue remained relatively low, averaging around $100 weekly throughout the quarter.

Makeup Stylist -DIY Salon game maintained a consistent performance in downloads and active users. Weekly downloads ranged from 42K to 79K, with a notable spike in the last week of December. Active users showed a steady increase, reaching about 362K by the end of December. Revenue remained modest, with weekly earnings fluctuating between $429 and $879.

Project Makeover demonstrated stability in its metrics. Weekly revenue ranged between approximately $181K and $284K, with a peak in the final week of December. Downloads saw a gradual increase, reaching over 70K in the last week of the quarter. Active users remained relatively stable, averaging around 655K throughout the period.

Lastly, Super Stylist Fashion Makeover showed a consistent growth trend. Weekly revenue ranged from $10.5K to approximately $16K. Downloads saw a steady rise, peaking at around 65K in the last week of December. Active users increased from 287K in late September to nearly 395K by the end of December.

For more detailed insights and data, visit Sensor Tower.